LOKESH
Creative Director

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Brand Identity and Visual Direction

the project summary :

HySe is a restro bar based in Hyderabad, designed around a simple but strong idea of serving two completely different experiences within the same space. In the morning, it functions as a premium coffee spot with a focus on quality brews and a relaxed atmosphere.

As the day transitions, the space shifts into a lively bar serving beers and evening beverages. The name itself comes from (Hy)derabad and (Se)cunderabad, reflecting a blend of identities, much like the brand experience. The overall positioning is built on versatility, where the same place caters to different moods, audiences, and time slots without losing its core identity.

Segment
Restrobar
Service Provided
Brand Identity and Visual Direction

Ready to build a brand as clear as HYSE?

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