Brand Identity & Packaging
the project summary :
NicaPica is a clothing brand built for Gen Z and millennials who don’t want separate wardrobes for different parts of their day. The idea is simple. Clothes that work for both weekdays and weekends. Whether it’s office hours, casual outings, or late-night parties, the brand focuses on adaptable fashion that fits multiple settings.
The visual language leans toward pastel tones and light aesthetics, keeping it fresh and easygoing. At its core, NicaPica stands for flexibility in style, where customers don’t have to overthink what to wear. The brand promotes the freedom to pick any piece and make it work anywhere.
Segment
Fashion Apparel
Service Provided
Brand Identity & Packaging
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